Have you ever thought that a color helped define your mood? For example, did you ever think Italian food seemed to taste better under the candlelight setting of a romantic restaurant instead of a fluorescent-lit cafeteria even though you’d swear it was the ingredients?
There’s a great chance that you’re right. Studies have shown that color does indeed make a difference in our lives. From the lighting in a retail store to a specific type of white in a hospital, the shade and hues in the colors we pick have a profound impact on moods, emotions, and decisions.
Knowing these decisions are they key to earn your current and potential customer’s trust and business.
The choice of color says a lot about a company. Businesses like to identify with color. As important as it is to identify the company with its colors, it is just as important to identify with how the current and potential customers will identify with those colors.
The way color on a sign looks is contingent on several factors. The hues, saturation, and surface texture are always factors. What often gets overlook are the colors in the sign’s surrounding environment as well as the light reflecting in the area. Not only that, some signs are only lit by natural light. Some get a combination of natural and artificial light. Some are back lit. Others are direct lit. There are also signs that are indirect lit.
To get a better idea on how the psychology of color can affect outdoor signage - I.E: white is clean, black shows strength - please check out the following scholarly articles.