Yes. Pokemon Go brought mad traffic to businesses, whether or not those businesses wanted it. In fact, it's became so popular that there's now an opt-out feature in the game, and it surpassed Twitter in daily users and Facebook in engagement.
Pokemon Go's popularity explosion an incredible first step in not only gaming, but in marketing. It also legitimized the business applications of Augmented Reality - also known as, "AR".
Well, the answer is probably in two parts. The first part being, "Are you in B2C or B2B markets?" If it's a B2C then it's, "sooner than B2B." In both cases, it's probably not a, "sooner rather than later," so much as a, "someday, maybe soon."
The marketing campaigns, the immediacy, and the exclusivity AR will be able to create will eventually become the tipping point to marketing campaigns. Oh, the things it will be able to do to gamify and engage the overall customer experience. It will be the stuff of marketing dreams.
That day probably isn't today for the following reasons:
Right now, most businesses are just now getting used to digital signage. Why? Because digital signage is becoming more affordable, more accessible, and the technology to amplify its usage is becoming more readily available.
Once AR becomes more accessible, affordable, and diverse in application, AR will become more readily used by businesses. That day isn't today, yet.