Style says a lot about you, and a hospital is NOT a place to display frills or excessive decoration. You want your patients, their families and friends, and prospective employees and investors to associate your facility with all things modern and cutting edge, while still giving a warm and inviting feel. Healthcare signage also has a lot of work to do when it comes to relaying information. Directional signage needs to be clear and directories must be easy to interpret. Distracting elements like clashing color combinations and complicated or ornate logos must never be allowed to overwhelm the information on the sign. In deciding how to execute your logo and your lettering, we find that modern styles work best in the healthcare industry. What are the hallmarks of “modern” styles? Let’s take a closer look.
The modern style of art and architecture is characterized by a neutral color palette, strong geometrical and angular shapes, and polished surfaces done in concrete, granite, linoleum, chrome, and lacquer. A streamlined, clean look with minimal decorative elements is typical of modern style. For healthcare signage, lettering should be done in a simple typeface that puts the focus on content, and colors should be selected for contrast and readability. In addition to making your facility look clean and streamlined, we find that modern styles are simply easier to read!
With all of this talk about clean looks, clear messages, and low frills, you might be thinking to yourself, “Well just take all the fun out of our signage why don’t ya?” Not to worry! Landmark Sign Group has over 20 years of experience supporting clients at every stage of signage projects, from design, to fabrication, to installation. Call us today to see what our experts can help you tell the world with your signage!