10.20.2011

WHY IS YOUR SIGN ONE OF THE MOST VALUABLE INVESTMENTS YOU WILL MAKE IN YOUR BUSINESS?

Your sign is your identity to thousands of people who pass by every day. Research indicates that 85% of your customers live or work within a five-mile radius of your business and will pass your location some 50 to 60 times a month driving to and from work, school and shopping. Your sign should be designed so that it commands their attention every time they pass. Signage can be responsible for half of your customers – that’s right, 50%. According to the U.S. Census Bureau, 18.6% of the population relocates annually. Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even? Signs are the most effective, yet least expensive, form of advertising for the small business, according to the Small Business Association. SBA also states many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. Signage is an investment that will pay a return many times over. Still not convinced? Okay, consider this: A sign will stay at work and do its job when everyone else goes home. It does this 24/7/365! Can you think of another form of advertising that will do the same???