Holiday Season is right, around, the,...wait, it might already be here.
For those store owners who know that the Holiday season is the time of the year when they get back into the black, the following dates need to not only be remembered, but anticipated.
This means that shoppers will have a full week to plan for Trick-or-Treating. Be mindful though, because several cities - especially the suburbs - have a tendency to run trick or treat a day or two early so as to not clash with other events as well as to make it more manageable.
It’ll happen a little later this year. This means there will be a longer lead time to advertise from Halloween to Thanksgiving, but this will also mean a shorter lead time between Thanksgiving and Christmas.
Planning signage message accordingly will mean that in the final days leading up to Thanksgiving, you might want to come up with messages that cross apply for the remaining holidays events.
The 8 days of celebration will be happening towards the beginning of December this year. This will provide an even balance of marketing time between Thanksgiving, Hanukkah, and Christmas. A good content schedule will allow your signage to balance between the days.
This balances out quite well, making for great a 4-day weekend. The workers get consistent days off. The shoppers get fluid shopping weeks.
And signage copywriters don’t have to come up with 1-day only, intermittent messages.
Why stop at Christmas? Kwanzaa starts the day after and goes straight on to New Year’s Day. Message branding would be allow to plan for the days.
The shopping higher-ups have the perfect scenario: shopping holidays at the end of the week.
Plan for the day, plan for the weekend. The shoppers will.